Baked Cravings!

Our NEWEST client BAKED CRAVINGS is your destination for a nut free, peanut free & tree-nut free baked craving! They are conveniently located in the Upper East Side of Manhattan. Founder & CEO Craig Watson talks with us today about this impressive food business and why he chooses to work with National Kosher Supervision! 

What inspired you to start your company?

While working as CFO of another Nut-free bakery in NYC, I discovered that the local NYC allergy community would be void without another bakery present to fulfill local orders of cupcakes, cookies, birthday cakes etc.  Sadly, the company I previously worked for decided to become an online only business.

When did you start the business?

We opened the business in April of 2017.

Which menu items are the biggest sellers?

Our best sellers are our cupcakes in a Jar, Red Velvet cupcakes, Cookies and Cream cupcakes and our Cheese Cake Brownies.


Who creates the recipes?
Eddie Figueroa is our head of production.  He creates the delicious treats.

Where did the name of your company come from?

The name was developed during a group idea session.

Why go Kosher?

After many inquiries by customers, we decided to finally get our approval.  Essentially 95% of our ingredients we already kosher.

Why National Kosher Supervision?

After searching several supervisions, we found National to be the most efficient and all of our conversations with the representatives were all great and educational.

What have you had to change in your business to meet the needs of the kosher consumer?
Most of our products were already kosher, we had to remove some items that were not kosher such as a protein powder we used as a supplement in our smoothies.  We have since found a kosher protein powder

Any advice for someone looking to start their own food business?

Yes, it’s an exciting ride.  It will not be easy but it’s well worth it!

Baked Cravings

Visit Us : 1673 Lexington Ave NYC. (SE corner of 105th st)

Call Us:  646-590-3324

Baked Cravings is Dairy, non Cholov-Yisroel. 

Questions? Comments? Or to obtain Kosher supervision, email us at!

Instagram: @nationalkosher
Read our Summer Ice Cream Guide
Sign up for our newsletter HERE

National Kosher Supervision is a full service kosher certifying agency located in the greater New York area. We have experience working with a variety of food service industries. Our clients value our affordability, friendly staff, and attention to detail. We treat your business like our own and we want you to succeed! Our Executive Rabbinic Director, Rabbi Aaron D. Mehlman, is the highly respected Rabbi of Congregation Ohav Sholom in Manhattan. He is an alumnus of Brisk (Jerusalem) and Beth Medrash Govoha (Lakewood) where he received his ordination. 


Leave a Reply

Your email address will not be published. Required fields are marked *